{"id":2659,"date":"2022-09-15T16:23:58","date_gmt":"2022-09-15T14:23:58","guid":{"rendered":"http:\/\/blog.michaelliebert.com\/?p=2659"},"modified":"2022-09-15T16:25:32","modified_gmt":"2022-09-15T14:25:32","slug":"greenwashing-alles-im-gruenen-bereich","status":"publish","type":"post","link":"https:\/\/blog.michaelliebert.com\/?p=2659","title":{"rendered":"Greenwashing &#8211; Alles im gr\u00fcnen Bereich!"},"content":{"rendered":"\n<p>Greenwashing ist ein Trend, der in den letzten Jahren mit der immer nachhaltiger denkenden Welt aufgetreten ist. <sup>1<\/sup><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"2657\" data-permalink=\"https:\/\/blog.michaelliebert.com\/?attachment_id=2657\" data-orig-file=\"https:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5157cmichael-liebert.jpg\" data-orig-size=\"1334,2000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Berufsfotograf&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"_LIE5157(c)michael-liebert\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5157cmichael-liebert-200x300.jpg\" data-large-file=\"https:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5157cmichael-liebert-683x1024.jpg\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"http:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5157cmichael-liebert-683x1024.jpg\" alt=\"\" class=\"wp-image-2657\" srcset=\"https:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5157cmichael-liebert-683x1024.jpg 683w, https:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5157cmichael-liebert-200x300.jpg 200w, https:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5157cmichael-liebert-768x1151.jpg 768w, https:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5157cmichael-liebert-1025x1536.jpg 1025w, https:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5157cmichael-liebert-624x936.jpg 624w, https:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5157cmichael-liebert.jpg 1334w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>Gesellschaftlich zeichnet sich eine verst\u00e4rkte Aufmerksamkeit f\u00fcr Natur und Umwelt ab. Durch Greenwashing kann das Unternehmen den Beh\u00f6rden vorgaukeln, dass es sich freiwillig an Umweltstandards h\u00e4lt. Es wird dadurch gro\u00dfz\u00fcgiger von der Politik behandelt. Au\u00dferdem bekommt das Unternehmen einen st\u00e4rkeren politischen R\u00fcckhalt, wodurch sich eine st\u00e4rkere Lobby entwickelt. <sup>1<\/sup><\/p>\n\n\n\n<p>Wenn man sich ein wenig mit den offiziellen Zertifizierungen auseinandersetzt, erkennt man schnell, ob das vermeintliche Nachhaltigkeitslogo nur vom Unternehmen erfunden wurde oder tats\u00e4chlich Nachhaltigkeit wiederspiegelt. <sup>1<\/sup><\/p>\n\n\n\n<p><sup>1<\/sup> <em>7.11.2019 Naturefund, Greenwashing \u2013 Das Reiten auf der Gr\u00fcnen Welle<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greenwashing ist ein Trend, der in den letzten Jahren mit der immer nachhaltiger denkenden Welt aufgetreten ist. 1<\/p>\n","protected":false},"author":2,"featured_media":2658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1,7],"tags":[242,243,152,62,43,245,246,247,248,244],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/blog.michaelliebert.com\/wp-content\/uploads\/2022\/03\/LIE5370cmichael-liebert.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2IZn7-GT","_links":{"self":[{"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=\/wp\/v2\/posts\/2659"}],"collection":[{"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2659"}],"version-history":[{"count":18,"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=\/wp\/v2\/posts\/2659\/revisions"}],"predecessor-version":[{"id":2853,"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=\/wp\/v2\/posts\/2659\/revisions\/2853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=\/wp\/v2\/media\/2658"}],"wp:attachment":[{"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.michaelliebert.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}